Reviewed · TOURS IN REYKJAVIK
Private Icelandic Sweet Tooth Tour
Reykjavik has a sweet side that is easy to miss among the museums, harbor walks, and northern lights tours. This private two-hour walk brings you to bakeries, sweet shops, an ice cream counter, and local food stops, with a taste of fermented shark added for contrast. The food is the reason to book, but the city orientation gives the tour extra value.
I like the private format, since your guide can adjust the pace and answer your questions without a large group slowing things down. I also like the mix of treats, from traditional pastries and hot chocolate to skyr cake, candy, and ice cream. The main consideration is the $207 per-person price, which is high for a two-hour food walk unless you value personal attention and several included tastings.
Key points to know
- Five main tasting stops include pastries, Icelandic specialties, ice cream, candy, and skyr cake.
- Private guiding means only your group takes part, with guides such as Óli, Einar, and Guðjón praised for their warm, helpful manner.
- The walk helps you get oriented in central Reykjavik, beginning near Ingólfstorg and ending by Hallgrímskirkja.
- Pickup may be available from accommodations within the company’s stated downtown radius.
- The food is not all sugary: you may try fermented shark and skyr alongside the desserts.
- Free cancellation is available until 24 hours before the scheduled start time.
Why this food walk works well in Reykjavik

I like food tours early in a city visit because they give you both a meal plan and a sense of place. This one does that in a compact two-hour route through central Reykjavik. You are not simply sitting down for one large meal. Instead, you move between several stops and sample small portions that show different parts of Icelandic food culture.
The private setup changes the feel of the experience. Your guide from Your Friend in Reykjavik can focus on your group, explain unfamiliar foods, answer questions, and keep the walk at a comfortable pace. Einar, Óli, Guðjón, and Ester have all been singled out for being personable and helpful, so the guide is an important part of what you are paying for.
The tour is also a useful first-day activity. You begin at Ingólfstorg, walk along Laugavegur, and finish near Hallgrímskirkja. That route gives you a basic map of the center, plus a few places you may want to return to later.
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Starting at Ingólfstorg

The usual meeting point is outside Hlöllabátar at Ingólfstorgi 1, facing Ingólfstorg Square and two tall stone pillars. CenterHotel Plaza is to the right, and benches, tables, and a covered ceiling make this a fairly easy place to wait.
If you select pickup, the company may collect you in front of your hotel or accommodation within its specified radius. If you are staying outside the downtown area, you are asked to meet at Ingólfstorg instead. Keep your phone ready, and look for a guide wearing a light blue jacket.
The opening minutes are brief, about ten minutes, but they matter. Your guide introduces the plan, gets the group moving, and begins the city orientation. Since the tour ends near Hallgrímskirkja, you should be ready for a one-way walk rather than a loop back to the starting point.
Traditional pastries at Baka Baka

The first food stop is Baka Baka, where the focus is Icelandic pastry. This is likely to be one of the most satisfying parts of the experience if you enjoy baked goods. The stop lasts about 15 minutes, and the tasting is included.
The appeal here is not just sugar. Icelandic baking reflects home cooking, café culture, and recipes passed through families and local businesses. You get a quick introduction to those traditions rather than a generic pastry from an international chain.
One food experience described a pastry and hot chocolate combination as a favorite, so this stop may be especially welcome on a cold day. The tour details do not specify every pastry served or whether hot chocolate is included every time, so ask your guide what is available that day.
The short visit also keeps the tour moving. You are not spending half the afternoon at one bakery. Instead, you get a taste, hear a little context, and continue into the city.
Walking Laugavegur with local stories

Laugavegur is one of central Reykjavik’s main streets, and the tour uses it as more than a path between food stops. Your guide adds stories and local details as you walk, giving you a better sense of how the central area fits together.
The listed walking segment lasts about ten minutes, though the full route naturally includes walking between all the stops. Wear comfortable shoes and a waterproof outer layer. Reykjavik weather can change quickly, and the tour takes place outdoors between indoor food stops.
This is where the private format can be useful. You can ask where to find a certain kind of food, which streets are worth revisiting, or how to reach another sight. A guide who knows the city can also help you connect the tasting stops with the rest of your visit.
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Icelandic flavors at Taste of Iceland

Taste of Iceland shifts the tour from familiar sweets to stronger local flavors. The tasting includes skyr and fermented shark, along with other Icelandic foods. Fermented shark is a traditional food that many people try once mainly for the experience, while skyr is milder and more approachable.
Skyr is thick, tangy, and central to modern Icelandic food culture. It often resembles strained yogurt in texture, although it is traditionally made differently. You may find it much easier to enjoy than fermented shark, but the contrast is part of the point.
This stop lasts about 20 minutes, making it one of the longer tastings. Your guide can explain what you are trying and how it fits into Icelandic eating habits. If you are sensitive to strong smells or unusual flavors, this is the stop to approach with a sense of humor and modest expectations.
The tour is called a sweet tooth experience, but this stop keeps it from becoming a simple pastry crawl. You get a wider look at Icelandic food, including one of the country’s most famous challenge foods.
Ice cream at Ísbúðin litla Valdís

At Valdís, the focus returns to something familiar: ice cream. The shop is described as a Reykjavik favorite with a long connection to local ice cream culture, and the tasting is included.
Icelanders eat ice cream in all kinds of weather, so do not assume a chilly forecast rules this stop out. Your guide will help you choose among the available flavors. The exact flavor selection is not fixed in the tour details, which is useful because you can ask about the best choices on the day.
This is a good example of how the tour mixes local custom with simple pleasure. Ice cream is not an ancient Icelandic dish, but it is part of everyday life in Reykjavik. You get a small look at that habit while taking a break from the walk.
The stop is about 15 minutes. Since the tour includes several tastings, portions are best understood as samples rather than full meals. Pace yourself, especially if you are joining the tour after breakfast.
Candy at Loo.koo.mas

Loo.koo.mas brings another change of pace. Here, your guide helps you try Icelandic candy, with choices for different tastes, including sour sweets and more intensely sugary options.
This stop can work particularly well for families and anyone who likes comparing unusual candies. The guide is there to point you toward different flavors, so you do not have to guess your way through the selection.
The stop lasts about 15 minutes. It is also a useful reminder that Icelandic food culture is not limited to traditional dishes. Local candy and modern sweet shops are part of the country’s everyday food scene too.
If you are already full, this may be the easiest tasting to keep small. You can sample rather than take a large portion, though the supplied information does not specify portion sizes.
Skyr cake at Dass Reykjavik

The final food stop is Dass Reykjavik, where you try skyr cake, or skyrterta. This is a local favorite and one of the clearest links between Icelandic tradition and dessert.
Skyr cake gives you a different texture from the pastry at Baka Baka and the ice cream at Valdís. It is also a good way to see how skyr moves beyond breakfast or a simple snack and becomes part of a dessert.
The stop lasts about 20 minutes, so there is time to enjoy the cake and ask questions. By this point, you have sampled several kinds of sweetness, plus skyr and fermented shark. The sequence makes sense: baked goods first, savory Icelandic tastes in the middle, then ice cream, candy, and a more substantial dessert.
Finishing near Hallgrímskirkja

The walk ends near Hallgrímskirkja at Hallgrímstorg 1. The church is one of Reykjavik’s most recognizable landmarks, so the ending point is practical for continued sightseeing.
You are not returned to your hotel or to Ingólfstorg unless you arrange your own transport. This is worth noting when planning the rest of your day. If you want to visit Hallgrímskirkja, the tour places you nearby. If your next activity begins at the old harbor or another part of town, allow time to walk or use public transport.
The final minutes are a goodbye and a chance to ask for last-minute suggestions. Guides such as Óli and Einar have been praised for offering useful city advice in addition to the food stops. That can be helpful when you are still finding your way around Reykjavik.
What the $207 price means
At $207 per person, this is not a budget snack walk. You are paying for a private guide, an orientation through the city, and included tastings at several locations. The value improves if you are a couple or family who wants individual attention and prefers a set experience over planning every food stop yourself.
The price is harder to justify if your main goal is simply to buy a pastry, an ice cream, and a piece of cake. Reykjavik is walkable, and you can visit food shops on your own. The tour earns its price through the guide’s time, the private format, the explanations, and the chance to taste several foods without researching each stop.
Group discounts are offered, although the available details do not state the exact discount. Since this is a private activity, ask about the total cost for your group before booking if you are traveling with several people.
Timing, weather, and practical details
The experience lasts about two hours. That makes it easy to fit into a morning or afternoon, but the food should be treated as a series of snacks rather than a full lunch.
The tour is offered in English. Confirmation is provided at booking, and mobile tickets are accepted. Most people can participate, and service animals are allowed. The route is near public transportation, which is useful if you are coming from outside the center or continuing to another part of Reykjavik.
Dress for walking and changing weather. The supplied details do not promise indoor shelter for every part of the route, so comfortable footwear and a waterproof jacket are sensible choices. Keep your phone ready at the start, especially if you are meeting the guide rather than using pickup.
You can cancel for a full refund up to 24 hours before the start time. Changes or cancellations made less than 24 hours before the start are not accepted for a refund.
Who should book this tour
I would choose this tour for a first visit to Reykjavik, especially if you want a gentle introduction to the city and its food. It suits couples, families, and small private groups who like trying several things without committing to a long formal meal.
It is also a good fit if you want help with unfamiliar foods. Fermented shark, skyr, skyr cake, and Icelandic pastries can be easier to understand with a guide beside you. The private setting is useful for questions about ingredients, local customs, and where to eat later.
You may want to skip it if you have a tight budget, a serious food allergy that makes varied tastings difficult, or little interest in sweets. The exact tasting portions and daily selections are not listed, so ask the company about dietary needs before booking.
Should you book the Icelandic Sweet Tooth Tour?
Book it if you want a friendly private introduction to Reykjavik built around food rather than monuments. The strongest parts are the personal guide, the mix of sweet and savory samples, and the easy route from Ingólfstorg to Hallgrímskirkja.
I would be less enthusiastic for someone who only wants a full meal or who plans to explore every café independently. At $207 per person, the price depends on how much you value the guide’s attention. For a first day in town, a curious eater, or a family looking for a relaxed shared activity, it can be a pleasant and useful way to get oriented.
FAQ
How long does the Private Icelandic Sweet Tooth Tour last?
The tour lasts approximately two hours.
How much does the tour cost?
The listed price is $207 per person. Group discounts are offered, but the exact discount is not specified.
Is this a private tour?
Yes. Only your group participates in the activity.
Is hotel pickup available?
Pickup is offered from hotels or accommodations within the company’s specified radius. If you stay outside the downtown area, you are asked to meet at Ingólfstorg.
Where does the tour begin?
The usual meeting point is outside Hlöllabátar at Ingólfstorgi 1, facing Ingólfstorg Square and the two tall stone pillars.
Where does the tour end?
The tour ends near Hallgrímskirkja at Hallgrímstorg 1 in Reykjavik.
What foods are included?
Included tastings may feature Icelandic pastries, skyr, fermented shark, ice cream at Valdís, candy at Loo.koo.mas, and skyr cake at Dass Reykjavik. Snacks are included.
What language is the tour offered in?
The tour is offered in English.
Can I cancel for a refund?
You can cancel up to 24 hours before the experience start time for a full refund. Cancellations or changes made less than 24 hours before the start are not accepted for a refund.
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