Reviewed · REYKJAVIK WALKING & FOOD TOURS

Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery

★ 5.0 · 11 reviews From $123 Operated by BiteSized Iceland · Bookable on Viator
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The clever part of this Reykjavik food tour happens before lunch. You begin in a local grocery store, where Icelandic food becomes less mysterious and more practical. You can see what people buy, learn where common produce comes from, and get a useful introduction to eating in Iceland without committing to a formal restaurant meal.

I like the supermarket stop, because it gives you context you rarely get from a standard tasting tour. I also like the private microbrewery lunch, where you try several Icelandic dishes with complimentary local craft brews instead of rushing from one public venue to the next.

The main consideration is price. At $123 per person for roughly two to three hours, this is not a cheap lunch. It makes the most sense if you want a guided introduction to Icelandic food and beer, not simply a meal.

Key points at a glance

  • A grocery store on Laugavegur: See common Icelandic food and produce in an everyday setting.
  • A private microbrewery lunch: The group has the brewery reserved during the tour.
  • Several Icelandic dishes: Try different flavors before deciding what you like.
  • Complimentary craft beer: Local brews are included with the food tasting.
  • A small group of up to 12: The size should allow for questions and conversation.
  • A central Reykjavik route: Begin near Dill Restaurant and finish at MicroBar Reykjavik on Laugavegur.

Why begin in an Icelandic grocery store?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Why begin in an Icelandic grocery store?

Most food tours start with a plate. This one starts with a shopping basket.

That choice gives the tour a practical edge. Icelandic food can feel unfamiliar, and restaurant menus do not always explain how ingredients fit into daily life. In the shop on Laugavegur, you get to see food in the setting where local people buy it, not just in a polished dish prepared for visitors.

You will learn about food culture and common produce in Iceland. The supplied details do not specify a fixed list of products, so you should not book this expecting named samples such as fermented shark or a particular type of skyr. The useful point is broader: the guide helps you understand what is common, where food comes from, and how Iceland’s food choices differ from those at home.

I find this especially useful early in an Iceland trip. After the tour, a supermarket stop may feel less confusing. You can recognize more products, make better choices for a picnic, and understand the cost and selection of food in Reykjavik with a little more confidence.

The stop also keeps the experience grounded. You are not only hearing about Icelandic cuisine in a restaurant. You are looking at food as part of ordinary life. That can tell you more than a string of carefully arranged bites.

More walking and eating in Reykjavik:

Walking Laugavegur from Dill Restaurant

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Walking Laugavegur from Dill Restaurant

The tour starts at Dill Restaurant, Laugavegur 59, at 11:00 am. This places you on Laugavegur, Reykjavik’s main shopping street and one of the easiest central locations to reach on foot or by public transport.

The start is convenient if you are staying in central Reykjavik. You do not need to arrange a long transfer, and the meeting point is easy to connect with other plans in the city center. You will want to arrive with enough time to locate Dill Restaurant and meet the group before the 11:00 start.

The route is compact. The grocery store visit takes place on Laugavegur, then the group continues to the microbrewery. The exact walking distance and time between stops are not provided, but the whole outing lasts about two to three hours, so this is a short city experience rather than a full-day food crawl.

That timing matters. A 11:00 start gives you a late breakfast or early lunch rhythm. If you prefer a large breakfast, plan accordingly. The tour includes lunch, but it is presented as a tasting of several dishes rather than a detailed promise of a particular number of courses or a set menu.

Learning Icelandic food through everyday shopping

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Learning Icelandic food through everyday shopping

The supermarket portion is the strongest teaching element of the outing. A guide can point out local produce, explain food sources, and help you make sense of items you might otherwise pass without noticing.

You should think of this stop as a food orientation. It is less about filling up and more about learning how to read the local food scene. If you have wondered what Icelanders eat at home, which products are common, or how imported food fits into the country’s supply, this is the section that addresses those questions.

The tour may also help you judge restaurant menus later in your visit. Once you have seen ingredients in a shop and heard some background, unfamiliar words on a menu can feel less intimidating. The experience is useful for curious eaters who want a little context before ordering more Icelandic food on their own.

The limits are clear, too. A supermarket is not a farmers market or a cooking class. You will not be preparing food yourself, and the supplied information does not promise purchases, recipes, or a hands-on workshop. If you want to cook, ask for detailed culinary instruction, or spend most of the time eating, this part may feel more informative than exciting.

Still, the choice of venue is smart. It adds a slice of normal Reykjavik life and helps prevent Icelandic food from becoming a list of novelty dishes.

Lunch inside a private Reykjavik microbrewery

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Lunch inside a private Reykjavik microbrewery

After the shop visit, you continue to a local microbrewery for lunch. The brewery is reserved exclusively for the tour during your visit, which gives the meal a more focused setting than a normal stop at a busy public bar.

The tour ends at MicroBar Reykjavik, Laugavegur 86. The private arrangement should make it easier to follow the guide’s explanations, ask questions, and taste the food at a comfortable pace. It also gives the second half of the experience a clear purpose: you have seen the food in a shop, and now you are trying Icelandic flavors in prepared dishes.

You will sample several typical Icelandic dishes and flavors. The exact dishes are not listed, so the sensible approach is to expect variety rather than a guaranteed menu. That is a benefit if you like trying unfamiliar food, but it is worth checking before booking if you have strict dietary needs or strong dislikes.

I like the tasting format because it lowers the risk of ordering one expensive dish you may not enjoy. You can sample different preparations and decide which flavors appeal to you. Icelandic cuisine can include foods that feel new to many people, and small portions are a gentler way to test the waters.

The lunch also gives you a chance to compare food with beer. That pairing is part of the point, not a side attraction. The local brews provide another look at Iceland’s food and drink culture, while the food gives you something substantial to eat during the middle of the day.

Craft beer is included, but beer is central to the experience

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Craft beer is included, but beer is central to the experience

Complimentary local craft brews are included. The information does not state how many pours you receive, which styles are served, or whether nonalcoholic options are available. You should treat the beer component as a tasting rather than assume an unlimited drinking session.

For beer drinkers, this adds real value to the $123 price. A guided sampling can help you connect local brewing with the food, and the private room keeps the tasting tied to the tour rather than turning it into a quick drink at the bar.

If you do not drink alcohol, the beer portion may make the price feel harder to justify. The tour’s main focus remains Icelandic food, but the supplied details only confirm complimentary craft brews, not a substitute beverage. Contacting BiteSized Iceland before booking is sensible if that matters to you.

The same advice applies to food allergies and dietary restrictions. The tour promises several Icelandic dishes, but no special menu is described. Ask in advance rather than guessing that substitutions will be available.

Is $123 a fair price for two to three hours?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Is $123 a fair price for two to three hours?

At $123 per person, the cost is high for a short activity. You are paying for more than lunch, though. The price covers a guide-led introduction to Icelandic food, a grocery store visit, several tastings, a private microbrewery setting, and local craft beer.

The value depends on your goals. If you would otherwise spend money on an Icelandic lunch and a beer tasting, the combined format can make sense. You also gain help choosing what to eat later, which is useful in a country where restaurant prices can be startling.

If your main aim is a full meal, this is less compelling. You may find cheaper ways to eat lunch in Reykjavik, and you can visit a public bar without joining a tour. The extra cost pays for explanation, variety, and the private setting.

I would book it for the first or second day of a Reykjavik stay. That timing lets you use what you learn for the rest of your visit. If you already know Icelandic cuisine well, the tour may offer fewer surprises for the money.

The small group also matters. With a maximum of 12 people, the guide should have a reasonable chance to answer questions and keep the tasting organized. It is not a private tour, but it is more personal than a large coach outing.

Who will get the most from this food tour?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Who will get the most from this food tour?

This experience suits you if you are curious about local food but do not know where to begin. It is also a good fit if you like learning in ordinary places, enjoy craft beer, and prefer trying several items instead of ordering one unknown dish.

I can see it working well for first-time visitors, couples, and small groups of friends. The central meeting point and short duration make it easy to fit around other Reykjavik plans. It could also be a useful choice for someone who wants food guidance without giving up an entire afternoon.

The tour is less suitable if you want a cooking lesson, a long restaurant meal, or a detailed walking tour of Reykjavik’s sights. Food is the subject, and the route is built around the supermarket and microbrewery. Sightseeing is secondary.

It may also be a poor fit for anyone who cannot eat the food served or does not drink beer, unless the operator confirms suitable alternatives. The activity description does not provide a dietary menu, so you should ask before paying.

Practical details to know before you book

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Practical details to know before you book

The tour begins at 11:00 am at Dill Restaurant, Laugavegur 59, Reykjavik. It ends at MicroBar Reykjavik, Laugavegur 86, so you finish close to where you began, in the center of town.

The advertised duration is about two to three hours. Allow the full three hours in your schedule, particularly if you have a timed museum visit, bus departure, or restaurant booking afterward.

A mobile ticket is provided, and confirmation arrives at booking. The route is near public transportation, and most people can participate. No special mobility details are provided, so contact the operator if you need specific accessibility information.

The maximum group size is 12 people. That number is large enough for a social outing but small enough for direct questions, especially during the grocery stop and beer tasting.

Free cancellation is available if you cancel at least 24 hours before the local start time. Within 24 hours, you receive no refund, and late changes are not accepted. The tour also requires good weather and a minimum number of people. If poor weather or low enrollment causes cancellation, you are offered another date or experience, or a full refund.

Should you book the Reykjavik supermarket and microbrewery tour?

Reykjavik Food Tour - Supermarket Tour & Lunch at Microbrewery - Should you book the Reykjavik supermarket and microbrewery tour?

Book it if you want a friendly introduction to Icelandic food that connects everyday shopping with a guided tasting. The supermarket visit gives the tour more substance than a simple lunch, while the private brewery and included craft beer make the second half feel special.

Skip it if you want the lowest-cost meal, a fixed list of famous Icelandic specialties, or a full cooking lesson. The menu is not specified, and the two to three hour format is short for the price.

For most first-time visitors who enjoy food and beer, I would place this near the start of a Reykjavik stay. It should help you make sense of local ingredients, try several dishes without ordering blindly, and leave you with a better idea of what to seek out next.

FAQ

Where does the tour start?

It starts at Dill Restaurant, Laugavegur 59, 101 Reykjavik, Iceland.

What time does the tour begin?

The tour starts at 11:00 am.

Where does the tour end?

It ends at MicroBar Reykjavik, Laugavegur 86, 101 Reykjavik.

How long does the experience last?

The tour lasts approximately two to three hours.

What happens during the supermarket visit?

You visit a grocery store on Laugavegur and learn about Icelandic food culture, local produce, and where food comes from.

Is lunch included?

Yes. The tour includes lunch at a local Reykjavik microbrewery, where you try several Icelandic dishes and flavors.

Is beer included?

Yes. Complimentary local craft brews are included.

How many people can join the tour?

The maximum group size is 12 people.

Is the tour near public transportation?

Yes. The experience takes place in central Reykjavik near public transportation.

Can I cancel for a full refund?

Yes, if you cancel at least 24 hours before the local start time. Cancellations within 24 hours are not refunded.

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